Find where your website is losing enquiries.
Most service-business websites do not fail because the design is ugly. They fail because the phone path, trust proof, local intent, form, speed, or mobile layout asks buyers to work too hard.
What the visible NZ pages usually repeat.
Top web design pages commonly mention mobile responsiveness, SEO basics, fast loading, Google visibility, reviews, portfolios, clear calls to action, and affordable or fixed pricing. That is useful, but it still leaves the business owner asking the harder question: which leaks exist on my actual website?
The missing gap
This checker turns the common advice into a 12-point diagnostic for NZ service businesses. It connects search visibility, mobile UX, conversion, trust signals, local intent, forms, internal links, and page speed into one score you can act on today.
Score your enquiry path.
Tick every item your current website handles clearly on a mobile phone. If you need to think too hard, leave it unticked.
Start ticking the checks your site passes. The weakest unticked items are the first leaks to fix.
What good NZ service-business pages get right.
The pages that win enquiries in New Zealand search results tend to share a small set of conversion signals. None of these are design tricks — they are buyer-comfort signals. If you are missing any of them, your score will tell you which ones first.
How to read the score.
A low score is not a design critique. It is a sales-path signal. A website can look polished and still leak enquiries if the mobile CTA is hidden, the service page is thin, reviews appear too late, or the page gives Google weak local context.
- 90-100: protect what works, then improve proof and specialist pages.
- 70-89: fix the weakest contact, trust, speed, and local SEO leaks first.
- Under 70: rebuild the enquiry path before investing more in traffic.