Website redesign checklist for NZ small businesses

Before you rebuild your website, check what is actually broken. A redesign should make the site clearer, faster, easier to use, and better at turning visitors into enquiries.

1. Check the message

Can a first-time visitor tell what you do, where you work, and who you help within a few seconds? If not, the homepage needs a clearer headline and supporting copy.

2. Check the mobile experience

Open your site on a phone. Is the text easy to read? Are buttons easy to tap? Can someone call, text, or enquire without pinching and zooming?

3. Check the conversion path

Every main page should have an obvious next step. That might be call, request a quote, book online, email, or start a free mockup.

4. Check the trust signals

Add real proof: reviews, before-and-after work, client examples, qualifications, guarantees, service areas, and clear pricing where possible.

5. Check Google basics

Each important service should be easy to find and explain. Page titles, descriptions, headings, image alt text, and internal links should match what customers actually search for.

6. Check speed and clutter

Heavy sliders, huge images, popups, and old plugins can slow your site down. A modern small business site should be lightweight and direct.