:root {
  --bone: #F5EFE5;
  --cream: #FBF7EF;
  --ink: #0F1B2D;
  --ink-soft: #1F2B3E;
  --ink-muted: #4A5468;
  --ink-light: #8A93A6;
  --orange: #E85A2C;
  --orange-dark: #C8441B;
  --line: rgba(15,27,45,0.14);
  --f-serif: 'Instrument Serif', Georgia, serif;
  --f-sans: 'Manrope', -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  --f-mono: 'JetBrains Mono', Consolas, monospace;
}

* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; -webkit-font-smoothing: antialiased; }
body {
  font-family: var(--f-sans);
  background: var(--bone);
  color: var(--ink);
  line-height: 1.65;
}
a { color: inherit; text-decoration: none; }
.wrap { max-width: 1120px; margin: 0 auto; padding: 0 28px; }
.topbar {
  padding: 24px 0;
  border-bottom: 1px solid var(--line);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
}
.logo {
  font-family: var(--f-serif);
  font-size: 26px;
  line-height: 1;
}
.logo em { color: var(--orange); font-style: italic; }
.nav {
  display: flex;
  align-items: center;
  gap: 22px;
  font-size: 14px;
  font-weight: 700;
  color: var(--ink-muted);
}
.nav a:hover { color: var(--orange); }
.hero {
  padding: 84px 0 56px;
  border-bottom: 1px solid var(--line);
}
.eyebrow {
  font-family: var(--f-mono);
  font-size: 11px;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--orange-dark);
  margin-bottom: 18px;
}
h1, h2, h3 {
  font-family: var(--f-serif);
  font-weight: 400;
  line-height: 1.05;
  letter-spacing: -0.01em;
}
h1 {
  max-width: 820px;
  font-size: clamp(48px, 8vw, 92px);
  margin-bottom: 22px;
}
h1 em, h2 em { color: var(--orange); font-style: italic; }
.hero p {
  max-width: 680px;
  font-size: 18px;
  color: var(--ink-muted);
}
.grid {
  padding: 56px 0 84px;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 18px;
}
.post-card {
  position: relative;
  min-height: 260px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  padding: 28px;
  background: rgba(255,255,255,0.48);
  border: 1px solid var(--line);
  border-radius: 10px;
  overflow: hidden;
  isolation: isolate;
  transition: transform 0.25s ease, box-shadow 0.25s ease, border-color 0.25s ease;
}
.post-card::before {
  content: '';
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(115deg, rgba(251,247,239,0.97) 0%, rgba(251,247,239,0.91) 48%, rgba(251,247,239,0.78) 100%),
    var(--card-image);
  background-size: cover;
  background-position: center;
  opacity: 0.9;
  z-index: -2;
  transition: transform 0.55s ease, opacity 0.35s ease;
}
.post-card::after {
  content: '';
  position: absolute;
  width: 170px;
  height: 170px;
  right: -70px;
  top: -70px;
  border: 1px solid rgba(232,90,44,0.18);
  border-radius: 50%;
  z-index: -1;
  transition: transform 0.45s ease;
}
.post-card:hover {
  transform: translateY(-6px);
  box-shadow: 0 24px 50px rgba(15,27,45,0.12);
  border-color: rgba(232,90,44,0.34);
}
.post-card:hover::before {
  transform: scale(1.04);
  opacity: 1;
}
.post-card:hover::after { transform: scale(1.18) translate(-8px, 8px); }
.post-pricing { --card-image: url('/images/og-preview.webp'); }
.post-tradies { --card-image: url('/images/marilyn.webp'); }
.post-redesign { --card-image: url('/images/lisahkhayil.webp'); }
.post-conversion { --card-image: url('/images/instacards.webp'); }
.post-card h2 {
  font-size: clamp(28px, 4vw, 42px);
  margin: 14px 0 12px;
}
.post-card p { color: var(--ink-muted); font-size: 15px; }
.tag {
  display: inline-block;
  font-family: var(--f-mono);
  font-size: 10px;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--orange-dark);
}
.read {
  margin-top: 24px;
  font-weight: 800;
  color: var(--orange);
}
.article {
  max-width: 820px;
  padding: 72px 0 48px;
}
.article h1 { font-size: clamp(42px, 7vw, 76px); }
.article .lede {
  font-size: 20px;
  color: var(--ink-muted);
  margin: 20px 0 34px;
}
.article h2 {
  font-size: clamp(30px, 4vw, 44px);
  margin: 48px 0 14px;
}
.article h3 {
  font-family: var(--f-sans);
  font-size: 18px;
  font-weight: 800;
  margin: 28px 0 8px;
}
.article p, .article li {
  color: var(--ink-soft);
  font-size: 17px;
  margin-bottom: 16px;
}
.article ul, .article ol { padding-left: 22px; margin-bottom: 24px; }
.note {
  padding: 22px;
  background: var(--cream);
  border: 1px solid var(--line);
  border-left: 4px solid var(--orange);
  border-radius: 6px;
  margin: 30px 0;
}
.cta {
  margin: 56px 0 24px;
  padding: 34px;
  background: var(--ink);
  color: var(--bone);
  border-radius: 10px;
}
.cta h2 { font-size: clamp(32px, 5vw, 52px); margin-bottom: 12px; }
.cta p { color: var(--ink-light); }
.btn {
  display: inline-flex;
  margin-top: 20px;
  padding: 14px 22px;
  background: var(--orange);
  color: #fff;
  border-radius: 6px;
  font-weight: 800;
}
.breadcrumbs {
  font-size: 13px;
  font-weight: 700;
  color: var(--ink-muted);
  margin-bottom: 26px;
}
footer {
  border-top: 1px solid var(--line);
  padding: 34px 0;
  color: var(--ink-muted);
  font-size: 14px;
}
footer .wrap {
  display: flex;
  justify-content: space-between;
  gap: 20px;
  flex-wrap: wrap;
}
@media (max-width: 760px) {
  .topbar { align-items: flex-start; flex-direction: column; }
  .nav { flex-wrap: wrap; gap: 14px; }
  .hero { padding: 58px 0 42px; }
  .grid { grid-template-columns: 1fr; padding-top: 36px; }
  .article { padding-top: 48px; }
}